LUM should be your next go-to music app 

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LUM operates on the basis of putting the human touch back into the streaming process: A process usually controlled by titan-sized record labels, radio stations and streaming websites.  Photo by Daniel Fontenele from Unsplash.com

LUM operates on the basis of putting the human touch back into the streaming process: A process usually controlled by titan-sized record labels, radio stations and streaming websites. Photo by Daniel Fontenele from Unsplash.com

Live Undiscovered Music (LUM) is the next best music streaming app you’ll find yourself listening to for walk-to-class vibes. As the name suggests, finding emerging talent, never-before-released singles and hidden gems is as easy as tapping into this unprecedented app, redefining not only the way we listen to music but also how the music listens back. LUM is a one-two punch of social media and streaming, affording each member V.I.P.-level access to their favorite artists and fans. With the ability to comment, like, repost and direct message, collaborations are as easy as giving your two-cents or dropping your basement beats.  

 LUM operates on the basis of putting the human touch back into the streaming process: A process usually controlled by titan-sized record labels, radio stations and streaming websites. Ultimately, these corporations are the only ones who have substantial control over what we listen to, making it extremely hard nowadays for artists to find a proper launching pad for their careers. From a fan’s perspective, this is revealing news: Have you ever wondered why it’s almost impossible to find an artist on Spotify, SoundCloud or Apple Music without at least a few thousand downloads to their songs? It’s all because the industry is corrupt; profitability repels low-budget projects.  

 We live in a reality where “deep cuts” have six-figure downloads, “indie” music is not so independent and the search for a genuinely talented artist without an album to their name (yet) is a helpless search bar journey. However, thanks to our good friends at LUM, the desire for pure, untapped musical potential, a secret chance at talking with the next Justin Bieber or a shot at following the next Brockhampton from where they started is but an app away. For the sake of bragging rights, blessing your playlists with fresh sounds and having people ask, “What song is this?” while you play it in the car, do yourself a favor by downloading LUM (it’s free) — and immediately immerse yourself in a community that boasts thousands of musicians, all working together to create something special.  

If you’re an artist of any genre looking for a platform where your music can instantly be discovered by thousands of people, look no further than the app that is backed by Live Nation and Frank Productions, two of the largest entertainment companies in the country. LUM is the ultimate stepping stone that leads to bigger career breakthroughs. Uploading your music to LUM translates to exposure and follower interaction that other social media and streaming sites simply can’t provide; as your music grows, so does your audience.  

Whether you’re a fan or an artist, LUM is elevating the way we listen to and produce music, shifting the industry’s power toward the intimate relationship between the singers holding the mic and their biggest fans in the front row. Attend or perform at your next concert, every day, by the power of Live Undiscovered Music.  


Brett Martinez is a campus correspondent for The Daily Campus. He can be reached via email at brett.martinez@uconn.edu.

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